Chobani
This project was a 2018 social media ad campaign to promote a new line of products from the Chobani brand. Executed from a team of talented artists at Hornet Inc, in NYC, this project was a combination of beautiful papercrafting and stop motion engineering. Check out the project below, as well as any contributions that I made to the project!
Chobani
As a stop motion intern I had various responsibilities on this project. I was responsible for mock ups, set dressing, paper plant fabrication, and the armature for the hummingbird. I also assissted in packing up the project.
Behind the Scenes
Mock up
Hummingbird armature. Made from wood, brass, foam.
Hummingbird wing armature. Made from styrene, brass, and wire.
Animatable letters. Responsible for fabrication and rigging.
Animatable letters. Responsible for fabrication and rigging.
Paper plant.
Wind curls. Made from paper.
Palm tree-responsible for some of the leaves.
Paper grass bunches.
Paper plant lettering tests.
Example of paper plant fabricated.
Example of paper plant fabricated.