Amazon Prime 2019
We all of course know Amazon! This Amazon collab project was a 2019 ad campaign executed by many talented artists at Hornet Inc, in NYC. Directed by the talented Peter Sluszka, the campaign sought to promote the famous “Amazon Prime Day”. Hornet had often collaborated with Amazon in the past to promote this sales event, and this project encompassed work for social media, digital & print ads, as well as television ads. This project was very unique in that it was crafted mostly from paper and cardboard, seeking to emphasize these mediums as a connection to Amazon’s famous box packaging! Check out the project below, as well as the contributions I was able to make on the project!
Commercial
As a generalist fabricator/artist I created papercraft assets for this project, as well as larger set pieces, and poseable boxes.
Behind the scenes
BG Building
Couch fort for web content-everything except man made by me.
Whole Foods building mock up for web conten-final build also made by me, utilizing papercrafting and construction and lasercutting (files set up and created for letters/sign).
Cleat understructure for tv spot-made from foam and later coated with paper by another artist.
Rainbow for float for tv spot
Clouds for float (with rainbow) for tv spot
Rainbow and clouds added to float
Skinning poseable box in progress-bottom made from MDF, sides/flaps from cardboard, armatured at joints with aluminum wire, skinned inside and out with craft paper
Skinning poseable box in progress-bottom made from MDF, sides/flaps from cardboard, armatured at joints with aluminum wire, skinned inside and out with craft paper
Building poseable box in process - flaps could be posed for animation (to open and close)
Sports float-added paper and tennis net to float (with exception of tennis ball tires).
BG Building